Consumer Insights helps clients utilize experimental design, statistical sampling and analysis, both simple and sophisticated, to yield actionable results.

• First, we’ll thoroughly discuss your research issues, then we will offer several options to enhance your study such as…
  • experimental design – create a control cell so the results will truly reflect the effectiveness of the marketing stimuli (advertising, promotion, etc.)
  • sampling design – obtain a sample that reflects the relevant population of the product or category users
  • data collection alternatives – use a combination of methods to ensure accuracy of the data



• We’ll also provide an array of other options to help meet the research objectives of your particular study such as…
  • targeted lists
  • snowball sampling
  • cluster sampling and sub-sampling
  • bilingual interviewing