The success of a project hinges on the quality of the data. Consumer Insights ensures that the data collection and processing functions are meticulously managed.

• Our “hands-on” project managers exercise strict control over the entire process to assure timely and precise data collection and processing.
  • We have managers who manage projects, not junior staff. Each manager has a limited number of projects, so there is ample time to focus on all the details.
  • Our managers have an innate need and desire to be in control of every aspect. They pride themselves on delivering “their” studies on time, within budget and accurately administered.

• Consumer Insights will help determine the optimal data collection method that best serves the marketing issues at hand from an array of methods or, if appropriate, a combination of techniques...
  • mall-intercept, store-intercept
  • pre-recruit, one-on-one interviews
  • telephone
  • panel creation
  • internet
  • mail

• We’ll recommend a combination of data collection methods when appropriate to the study such as:
  • internet recruit / phone validation / mail product / phone callbacks
  • phone recruit / fax or mail out / phone callbacks

Study Enhancements
We may also suggest ways to improve the process by creating a new method suited to a particular study. For example, we implemented use of a tablet PC for a study that required in-store interviewing.

• Using the most appropriate data collection device for unique situations will ensure accurate collection of information…
  • PDA, tablet or touch screen interviewing
  • “spy” camera to tape actual store shopping behavior
  • surveillance equipment to record and monitor store purchases
    

If your study involves exposure to stimuli, we can simplify the process by developing and creating the necessary elements at Consumer Insights. We have the capacity to design and execute high quality graphics quickly and at a fraction of ad agency costs.

• Exhibit creation: we can develop the necessary stimuli or graphic illustrations for each unique study…
  • recreation of package exhibits
  • simulation of store shelf display
  • simulation of store wall display
• Other improvements: we will suggest ways to enhance collection of accurate data during the interview process…
  • conduct a video briefing of interviewers when execution of study materials is complex
  • implement a “fax or email option” to improve communication between the telephone interviewer and respondent when verbally conveying the information could be overwhelming

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