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Eliot Roth, President

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Eliot Roth is the president of Consumer Insights, where he works with marketing leaders on brand building, innovation and consumer understanding. Over the past 25 years, Eliot has developed a well-deserved reputation for thinking outside the box when designing research solutions for his clients. Eliot has extensive experience designing custom qualitative and quantitative research as well as being considered an industry expert in data analytics and predictive modeling. Eliot has spent most of his career on the client side, which gives him the experience and perspective our clients need. He has worked in a variety of categories, including CPG, financial services and travel, for companies such as Price-Waterhouse, USF&G, JNL, Ipsos and Del Monte (where he supported their pet food business).


Rebecca has been with our organization since 1998. In her role as Research Director, Rebecca is known for her creative problem-solving approach and her ability to shed light on the nuances behind consumer response. Rebecca's experience and expertise spans all aspects of quantitative research in both traditional and online methodologies, including product, packaging and concept testing, shopper insights, market structure and segmentation, and choice-based methodologies. While the bulk of her work has been conducted in the CPG arena on behalf of some of the country's leading brands, Rebecca has also worked in B2B and professional research.


With more than 20 years of service at Consumer Insights, Nancy has proven to be proficient in overseeing all aspects of a project, utilizing various research methodologies. As a skilled quantitative researcher, she has managed a multitude of studies in scope from brand equity, customer satisfaction, concept testing, product positioning, market structure, to new product testing. Also included in her portfolio is qualitative research, as well as four years in data collection, as both an interviewer and CLT field manager.


BB has been an invaluable member of the CI team since 2008. As a leader on our qualitative team, she is able to leverage a decade's worth of experience on the quantitative side of the business to deliver qualitative insights that work hand-in-glove within large multi-phase initiatives. In fact, in her tenure with CI/Sonar, BB has touched all aspects of projects from proposal to report. As a member of our Executive Interviewer team, she is an expert at engaging consumers and uncovering hidden needs and issues. She also has a strong technical background, with a degree in Technology, Microsoft Specialist Certification, and Certification in Network Security Technology.


Norman founded Consumer Insights (CI) in 1985. He has more than 35 years experience in a variety of market research positions, both in the corporate environment and the vendor/supplier sector. Norman earned his MBA from City College of New York in statistics, with concentrations in both multivariate analysis and statistical sampling. He is a past member of the Board of Advisors to the Master of Market Research program at the University of Georgia. Norman continues to mentor researchers at CI, where he is an active contributor to the research process, especially during the design and analysis stages.